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Privacy Policy

This Privacy Policy governs and describes the manner in which Urth Apparel Inc. (“Urth”) collects, uses, maintains, manages, and discloses information collected from users (each, a “User”) of the www.urthapparel.com website (the “Website”). This policy applies to the Website and all products and services offered by Urth Apparel therein. Urth Apparel encourages all visitors of the Website to regularly and carefully review this Privacy Policy to clearly understand how we will manage or treat the information provided to Urth Apparel while visiting the Website. This Privacy Policy explains your choices regarding the use of any information collected and may be amended or updated from time to time.

1. PERSONAL INFORMATION

“Personal Information” is any information that identifies or can be used to identify, contact, or locate a particular Website user. Urth Apparel, as controller, may collect such information and will collect, manage, and maintain such information pursuant to this Privacy Policy. As a visitor of the Website, you may explore the Website anonymously and review our products and services without providing any Personal Information. However, when you purchase goods or services from the Website, we may collect certain information related to your transaction, including, but not limited to, your name, address, e-mail address, phone number, payment billing information, (e.g., credit card number, card type, expiration address, billing address). Urth Apparel may also collect certain Personal Information when users voluntarily register with the Website, subscribe to the company newsletter, participate in the Website’s Forum or Blog, or request additional information regarding our products or services. Urth Apparel has appointed a data protection officer (“DPO”) who is responsible for overseeing issues related to this Privacy Policy. If you have any questions regarding this Privacy Policy or how it is managed, please email us at info@urthapparel.com with the email subject heading “Data Protection Officer.”

2. OTHER INFORMATION

As is the case with most websites, Urth Apparel may collect certain technical information (e.g., web browser, computer operating system, internet service provider) during your visit in order to facilitate and improve the user experience. Urth Apparel uses this information to facilitate and track your use of the Website and its services to better understand the needs of our customers and members.

3. TRACKING TECHNOLOGY AND COOKIES

The Website may automatically collect certain information during your visit, including Internet Service Provider, browser type and version, operating system, IP Address, pages visited, time spent on each page, and similar statistics. This statistical information is used to enhance the user experience and improve the functionality and marketing of the Website. Certain technologies, including cookies, tags, and scripts may be used by the Website to obtain such information. A cookie is a small text file that a website can transmit to your computer when you visit a website. Most web browser settings permit users to set their preferences with respect to cookies, including the option to refuse to accept cookies, although doing so may affect website functionality or access to certain areas of the Website. Urth Apparel may receive reports based on the use of these technologies on an individual, as well as aggregate, basis.

4. HOW YOUR PERSONAL INFORMATION IS USED

Collection of Personal Information. Urth Apparel collects certain information to facilitate and permit certain transactions, including purchase transactions, as well as to improve our products, services, and overall user experience. Urth Apparel does not sell, lease, or rent your information with third parties in any way other than as set forth in this Privacy Policy. Urth Apparel may use this information to:
- Process financial transactions, purchases, orders, and subscriptions.
- For the performance of our contract with you (e.g., purchase).
- Send you order confirmation.
- Respond to your inquiries.
- Administer your account.
- Allow access to the Website’s Forum and/or Blog.
- Keep you informed of sales, discounts, and promotions.
- Investigate illegal activities or violations of Website conditions of use.
- To prevent and detect fraud against you or Urth Apparel.
- Improve customer service and user experience (e.g., via targeted advertising).
- Comply with a subpoena, warrant, court order, or other legal obligation.
Who We Share Your Personal Information With. Urth Apparel may share personal information with:.
- Urth Apparel affiliates (domestic and international).
- Service providers Urth Apparel uses to help deliver Urth Apparel’s products and/or services to you, such as payment service providers, warehouses, and delivery companies.
- Other third parties Urth Apparel may use to run Urth Apparel’s business, including, but not limited to marketing agencies or website hosts.
- Credit reporting agencies.
- Urth Apparel’s banks.
- Urth Apparel’s insurers and brokers.

For any customer residing outside the United States, please note that some of the third-party companies may reside outside the European Economic Area. Urth Apparel only allows our service providers to handle your personal information if we are satisfied they take appropriate measures to protect your personal information.

5. YOUR CHOICE – OPTING OUT

If you would like to opt out of receiving Urth Apparel email updates, advertisements, promotions, discounts, or newsletters, please contact us at info@urthapparel.com or follow the “unsubscribe” instructions provided on the bottom portion of any email sent to you by Urth Apparel.

6. DATA RETENTION

Urth Apparel will retain your information for as long as your Website account or membership remains active, as long as your information is required to provide you products or services, or as long as such information is required to comply with or fulfill our legal obligations. If you wish to remove or delete your account please email us at info@urthapparel.com and we will respond to your request within 15 days. To deliver services to you, it may be necessary for Urth Apparel to share your personal information outside of the European Economic Area (“EEA”) including, among others, with Urth Apparel offices outside of the EEA, with our service providers located outside the EEA, or if you are based outside the EEA.

7. PROTECTION OF YOUR PERSONAL INFORMATION

Urth Apparel is committed to protecting our customers’ and members’ personal information and has adopted appropriate data collection, storage, and processing practices and security measures to protect against unauthorized access, alteration, disclosure or destruction of your personal information, username, password, transaction information and data stored on the Website. Among other protection methods, access to your Urth Apparel account profile used in connection with the Website is secured through a unique password and customer or member identifier selected by you during the registration process. You should always select a strong password that is not easy to ascertain and you should not share passwords with any third party. Sensitive and private data exchange between the Website and you happen over a Secure Socket Layer (“SSL”) data encryption protected with digital signatures. Although Urth Apparel strives to protect all information provided to us, no method of transmission over the Internet or electronic storage is 100% secure so we cannot guarantee your information’s absolute security.

8. REVISIONS TO THIS PRIVACY POLICY AND ACCEPTANCE OF TERMS

Urth Apparel reserves the right to revise, update, or otherwise amend this Privacy Policy from time to time at Urth Apparel’s sole discretion and will revise the “last updated” date on the top of our Privacy Policy. We encourage Users to regularly review our Privacy Policy to stay informed about how we are helping to protect the personal information we collect. By visiting the Website, you will be deemed to have been made aware of any material changes to the Privacy Policy. By visiting our Website, you will be deemed to have knowledge of the provisions set forth in our Privacy Policy. If you do not agree with any aspect of our Privacy Policy, please do not use our Website.

9. LINKS TO THIRD-PARTY WEBSITES

Please note that our Website may contain links to third-party websites whose privacy management and policies may differ from those of Urth Apparel. In the event you submit personal information to any third-party linked website, your information is governed by their privacy policies. As such, Urth Apparel encourages you to review the privacy policy of any website you may visit via link or otherwise.

10. CHILDREN AND MINORS

Urth Apparel does not intent to solicit or collect Personal Information from any person under the age of 18. If you are under the age of 18, do not enter or otherwise provide any information whatsoever on this Website or engage in any services (or purchase products) on the Website. If you believe your child under the age of 18 may have entered personal information, please contact us at info@urthapparel.com to have the data removed and terminate the minor’s account.

11. YOUR RIGHTS AND PRIVACY COMPLAINTS

Your Rights Under the GDRP. Users and customers in certain countries, including the EEA and European Union (“EU”) have certain rights regarding their personal information. Subject to any exemptions provided for by law, users in these countries may request access to their information and may request that Urth Apparel:
- Provide you access to your personal information and certain other information that this Privacy Policy is already designed to address
- Correct any mistakes in your information;
- Erase personal information upon your request;
- Refrain from using your information for direct marketing purposes upon your request;
- Update, delete (“right to be forgotten”), amend, or otherwise correct such information.To the extent that Urth Apparel’s handling of your Personal Information is subject to the EU’s General Data Protection Regulation (“GDPR”), Urth Apparel refers to the legitimate needs and reasons described in this Privacy Policy to process your information and data. If you believe Urth Apparel has not complied with its Privacy Policy if you object to our use of your Personal Information, you may contact our DPO at any time at info@urthapparel.com with the email subject heading “Data Protection Officer.”
Your Rights Under the CCPA. You have the right under the California Consumer Privacy Act of 2018 (“CCPA”) to exercise the following free of charge:
- Disclosure of the types of personal information Urth Apparel may collect about you;
- Right to disclosure of the selling or use of any personal information;
- Right to deletion of your personal information;
- Your protection against discrimination in the event you exercise your rights under the CCPA.

12. HOW TO EXERCISE YOUR RIGHTS

If you would like to exercise any of your rights as described in this Privacy Policy, please:

Contact Urth Apparel at info@urthapparel.com regarding the subject data you would like to address
Call Urth Apparel at +1 (949) 232-1999
Email Urth Apparel at info@urthapparel.com.

Urth Apparel is not obligated to make a data access or data portability disclosure if we cannot verify that the person making the request is the person about whom we collected information or is someone authorized to act on such person’s behalf.

Any personal information Urth Apparel collects from you to verify your identity in connection with you request will be used solely for the purposes of verification.

Last Updated July 2020

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